What the customer wanted:

The brand approached Hera in 2018 with the aim of bringing 2 products to the market: a face mask & a lip scrub.

Their mission was to offer a range of natural plant-based 100% vegan formulations.

With the environment in mind they send out orders in low waste recyclable packaging & with every order that is sold a tree is planted to offset carbon emissions.

How we addressed their needs:

How it was a success:

The brand now has a range of over 20 products ranging from premium face creams to haircare & have successfully launched an intimate range. Our range of natural extracts and actives, mean the brand have been able create a point of difference in the market and attract consumers to their brand.

By mostly using our existing formulations, the customer has not had long and costly development projects but were able to quickly launch products and focus on marketing and growing their brand.