This time, it’s Personal | Personalised AI Skincare

Consumers face an endless stream of the latest trending ingredients and ‘must-have’ beauty products promoted to them through social media. It can be hard to work out which will provide the best results. Often, it’s a case of experimenting through trial and error. But now, ‘one-size-fits-all’ beauty products are on the decline because there’s been a dramatic shift towards personalised skincare as the solution instead.

We know it’s easy to feel the urge to invest in the latest trending products from TikTok or Instagram, but the reality is that certain ingredients and formulations are not going to work for everyone. It’s important to give your skin exactly what it needs - after all, as individuals, our beauty routines should be tailored to suit us too! Rather than using generic products, custom-made skincare addresses specific concerns.

Fuelling this movement towards bespoke beauty formulations is the rapid rise of modern technologies. Personalised beauty products are often informed by artificial intelligence (AI). Customers now expect cutting-edge technology and bespoke solutions tailored to their unique profiles. AI can assist with ensuring a perfect match.

Let’s dig deeper. As a leading personal care manufacturer in the UK, Hera Beauty attends key industry events throughout the year to keep you - our partners - at the forefront of sector transformations. Together, we can help consumers make informed beauty choices. Offering more personalised products is a great way to ensure formulations align with customers' needs and provide trusted results time after time.

What exactly is personalised skincare?

As a way of celebrating individuality, personalised skincare is all about creating products and beauty routines that cater specifically to particular skin types, concerns, and genetics. This approach has gained momentum as consumers have become more educated about skincare and are aware that what works for one person may not work for another.

The premise is simple. Tailoring skincare formulations removes the element of guesswork, ensuring you’re targeting specific needs and providing better results. The benefits are obvious. When you’re using personal care formulations that have been specifically designed for your type of skin, you remove the need for a wide range of generic products. Don’t forget, investing in a stripped-back skincare routine will save consumers money in the long-run too!

So, what factors should people wanting to invest in personalised skincare consider? We know skin is affected by a variety of elements - one of the key ones being age. So, whether you struggle with acne breakouts, fine lines and wrinkles, melasma during pregnancy, menstrual or menopausal concerns, your stage of life has a big impact on the condition of your skin. If you want skincare that really works, a personalised approach is perfect.

The role of AI in skincare

As mentioned, artificial intelligence is at the heart of this personalisation revolution. To figure out what your skin needs, many brands now use digital tools to perform skin assessments online. Questionnaires, face scanning apps, and information can be gathered to generate personalised recommendations. AI algorithms can analyse everything from your skin tone and texture through to moisture levels.

And it’s not just about your skin but your lifestyle too. Many AI-driven platforms take a holistic look at your skin’s health; factoring in diet, lifestyle, and environmental influences. AI can track progress over time to ensure continuous improvement. With regular scans or photos, users can see how their skin changes and adjust their skincare routines accordingly.

How Hera Beauty can help

At Hera Beauty, we manufacture beauty products that don’t just offer trending ingredients or quick fixes, instead, we focus on the long-term benefits of high-quality, proven natural ingredients. In addition to being able to carry out new product development, our private label products provide a range of customisable bases (pre-approved in line with UK and EU regulations) that can be personalised to address individual skincare concerns. 

Simply choose which natural extracts you’d like to add to your beauty formulation, to personalise it and provide the following properties:

●       Anti-ageing: Helps reduce the appearance of fine lines and wrinkles.

●       Anti-oxidant: Protects the skin against damage from free radicals, UV and pollution.

●       Brightening: Vitamins and minerals help brighten and even out skin tone.

●       Hydration: Increase the moisture content of the skin for a radiant, healthy tone.

●       Nourishing: Protect, restore, and rejuvenate skin.

●       Problem skin: Providing cleansing and astringent properties to help prevent the formation of spots.

●       Skin calming: Soothe and calm irritated, inflamed, or sensitive skin and strengthen the skin’s natural barrier function.

The decision to choose a manufacturer for your beauty brand is not one to be taken lightly. Ultimately, your brand is your livelihood. It’s essential to work with a manufacturer who provides full transparency and specialises in formulations that really work and are tailored to meet individual needs.

At Hera Beauty, we are proud of our ability to build strong and long-lasting relationships, partnering with businesses to help them scale and grow.

Want to discover more? Get in touch.