The Beauty of Hand Creams
In the self-care sector, there are some products that never go out of fashion. Hand cream is one such beauty staple that’s here to stay. As a leading private label manufacturer, Hera Beauty has witnessed first-hand the growth of this category. But what’s fuelling this rise in sales and how can brands take advantage of the demand?
Let’s explore in more detail…
Why are hand creams so popular?
It might seem like a distant memory now, but much of the recent growth in the hand cream market can still be attributed to the global COVID-19 pandemic. Suddenly, attention shifted to improving personal care routines, following frequent hand washing and the daily use of alcohol-based sanitisers. The result was that consumers started looking for formulations to soothe irritated skin and restore moisture. Hand creams transitioned into an essential for many households.
This desire for high-quality hand creams has continued into recent years as Gen Z has started seeking skincare formulations with Instagram-worthy packaging. No longer solely the favourite of older generations, hand creams have gained aesthetic appeal and moved firmly into the spotlight. Many consumers are now looking for stylish products worthy of being displayed in bathrooms and kitchens.
In addition, the skincare market is now catering to a wide range of holistic wellness needs. Consumers are investing in products that provide both functional and sensory benefits - whether that’s sumptuous moisturisation, intense repair and skin protection, enticing fragrances, or simply products that provide a moment of relaxation in our busy daily lives.
What do beauty brands need to consider?
If you’re looking to add a hand cream to your range, how do you ensure it ticks all the boxes for its target audience? Well, we know consumers are becoming increasingly aware about ethical and environmental credentials, so ingredient lists are likely to be highly scrutinised. Hand creams featuring plant-based, cruelty-free, natural and ‘clean’ ingredients are more likely to be popular, as is any evidence of sustainability certification or proven charitable action.
Today’s shoppers also love multi-functional products. It’s worth partnering with a private label manufacturer that prioritises innovation as a key to standing out. Perhaps your product can incorporate SPF or anti-ageing properties. Can it be personalised to meet a specific skin concern? Or maybe your formulations can gain a reputation for their fantastic scents or unique textures? Think about how your hand cream can ‘do more’ for its users.
Finally, remember that your packaging needs to make a strong impression right from the start. As well as incorporating eye-catching branding and sustainable packaging, consider that consumers connect with brands that share their values. It’s important to craft a compelling narrative to set your range apart from its competitors.
Why are hand creams an essential part of beauty regimes?
Our hands endure daily wear and tear from environmental stressors, frequent washing, and exposure to harsh substances. Hand creams are specifically formulated to address these unique challenges when incorporated into daily self-care routines, providing a multitude of benefits. So, what do hand creams do?
● Moisturise
It’s no surprise that with everything we put them through, our hands can be prone to dryness. Hand creams are designed to replenish lost moisture in the skin. Ingredients like shea butter and plant extracts can be useful hydrators.
● Protect
Whether it's harsh weather, UV exposure, pollutants, or frequent hand washing, our hands are exposed to environmental damage. Hand creams and lotions create a protective barrier to keep our skin healthy, smooth, and in peak condition.
● Soothe
For people suffering from irritated or cracked skin, hand creams can provide much-needed relief. Formulations can calm inflammation and aid the skin’s natural repair processes.
● Anti-ageing
Hands often show signs of aging first - with wrinkles, dark spots, and loss of elasticity becoming noticeable over time. Hand creams formulated with anti-ageing ingredients can help keep hands looking youthful.
● Self-care
Beyond the functional benefits, hand creams offer a moment of personal care. With luxurious textures and calming fragrances, they change daily routines into moments of relaxation.
The private label advantage
The rate of growth in the hand cream market shows no sign of slowing down. By staying attuned to consumer needs, embracing innovation, and delivering exceptional quality, brands can achieve long-term success.
Whether you’re looking to launch a new product line or expand an existing one, why not partner with Hera Beauty to make it happen? Our high-quality skincare formulations use premium ingredients to ensure optimal hydration and protection. Here’s just a selection of some of our hand care products:
This luxurious hand and nail cream contains coconut, shea, macadamia and almond oils as well as a range of natural plant extracts to nourish and protect the skin and strengthen nails. The antioxidant rich cream softens and moisturises the hands, leaving a silky smooth and non-greasy finish.
Containing plum kernel oil, blackcurrant, almond and apricot extracts, this light and creamy hand lotion is quickly absorbed and provides instant moisturisation that lasts. It hydrates and nourishes the skin, leaving the hands feeling soft and smooth.
If you’re after something more bespoke, then our in-house technical team, with their expertise and knowledge, can formulate a unique product for your brand. Ready to explore the possibilities? Contact us today to start your new product development journey.