Gain a summer glow-up | Gradual tan lotions

At Hera Beauty, we get it. We know many people feel more confident with sun-kissed, radiant skin - even if the weather doesn’t always play ball!

A subtle tan has the potential to enhance your natural beauty, providing a healthy, golden glow that boosts self-esteem and provides a strong sense of wellbeing. A tan can help to even out skin tone; minimising the appearance of uneven pigmentation and redness. It can also create the illusion of a smoother skin texture. That’s why so many of us aim for a summer glow-up.

However, in this day and age, we all know the dangers of too much sun exposure, including premature ageing and an increased risk of skin cancer. While a sunny day might lift your spirits, overexposing your skin to the sun’s UV rays can have serious long-term consequences. In short: a beautiful tan should never come at the cost of your skin’s health.

That’s why we recommend choosing a gradual tanning lotion instead of sunbathing or using tanning beds. That way, you’re protecting your skin, preserving its youthful appearance, and reducing your risk of serious medical conditions. Gradual tanning lotions allow you to enjoy the benefits of a radiant glow safely and responsibly.

Why choose gradual tan lotions?

If you’re looking to achieve a sun-kissed glow without the risks of sun exposure or the unpredictability of instant self-tanners, gradual tanning lotions might just be your new best friend. Designed to subtly build colour over time, these formulations offer a safe and low-maintenance way to create a natural-looking tan.

Gradual formulas build colour slowly over several applications, so you can control the depth of your tan and avoid the dreaded orange or streaky finish that can come from more intense self-tanners. This slow and steady approach mimics the way your skin would naturally change colour from sun exposure, creating an even finish and a natural look.

Plus, because you apply it regularly like a normal moisturiser, gradual tan lotions spread evenly for complete coverage and hydrate the skin at the same time. You’re not just tanning - you’re also nourishing and moisturising your body.

Fitting easily into any existing skincare or bodycare routines, gradual tan lotions are easy to use and low commitment. The colour develops subtly, so there’s no pressure to get it perfect on the first try, making them ideal for beginners or anyone nervous about suffering from self-tanning mishaps!

Introducing Hera Beauty’s new gradual tan lotions

We’ve drawn on our many years of experience and expertise as a leading personal care manufacturer in the UK to launch a brand new range of gradual tan lotions. Introducing our go-to skincare range for a flawless, sun-kissed glow all year round! The lotions are suitable for all skin types and tones and available in the shades light to medium, medium to dark, and ultra dark. Beauty brands can choose from three private label options: salted caramel scented, coconut scented or unscented.

Our gradual tan range not only provides long-lasting colour, it’s also enriched with natural, premium oils (such as coconut, olive, and apricot) to hydrate, soothe, and nourish the skin. By locking in moisture, the formulations provide a longer-lasting, even tan and a healthy glow. In typical Hera Beauty style, with our commitment to strong ethical credentials, the gradual tan range is cruelty-free, vegan-friendly, and made from 96% natural ingredients.

Perhaps you want to add to your summer beauty range? Take a look at our Brazilian Booty Butter - the perfect solution for boosting confidence in the sun. It aims to help shape and sculpt the bottom (and other areas of the body too). The formulation contains Brazilian-inspired additions like acai oil, hydrating buriti oil, and vitamin-rich passion seed oil to help skin appear firmer and more toned.

Want to protect skin from the sun too? Keep an eye out for our new SPF50 moisturiser, which will be launching soon! Fancy browsing more of our innovative skincare formulations? Take a look at our new and trending products.

Final thoughts

With gradual tanning lotions, you’re in control. Whether you prefer a light, subtle glow or a deeper tan, you can build and maintain the colour to your choosing. They’re an excellent option for anyone looking to enhance their glow without the accompanying downsides that come with sun exposure or harsh tanning products.

At Hera Beauty, our team has extensive knowledge and expertise in skincare formulations. You can trust us to help you quickly and efficiently bring your personal care products to market. Want to find out more? Book a 1-to-1 meeting to see how we can help you achieve your brand goals.