Creating impactful branding for your beauty range
At Hera Beauty, we’re the experts at formulating effective and ethical skin, hair, wellness, and personal care products. But did you know we also pride ourselves on our ability to support brands to grow and achieve success? Whether it's working on the initial concept, product development and manufacturing, compliance, certification, branding or the launch - we’re here to help you achieve your goals.
One important element of the brand development journey that simply can’t be overlooked is using great design to communicate your values. After all, it’s not just what’s inside the packaging that counts, it’s also how your product is presented that matters to its audience. Choosing the ‘right look’ for your beauty range will garner attention in the first place, convey your values, and create a lasting impression to build brand loyalty.
We all know what it’s like trying to make purchasing decisions. Consumers can often feel overwhelmed by the sheer amount of beauty products available in stores and online. To make your range stand out, you need to be able to create a compelling impression in the space of just a few seconds. In this time, opinions will be formed about your product based on how it looks. It’s vital to set the right tone.
Why is design so important?
The way cosmetic product packaging looks (combined with the messaging it puts across) provides an immediate impression of your brand. Before customers experience the texture of your formulation, sample its scent, or discover the results for themselves, they’ll see and touch the packaging. This initial interaction creates a key opportunity to demonstrate what your brand stands for.
The design decisions you make before launch need to be consistently and seamlessly used across other branding elements of your business too - such as your website and social media. This is important for building recognition and strengthening brand loyalty. Your packaging is an extremely valuable tool in your marketing efforts.
So, what does your design need to do?
- Attract your key audience
Before you start designing your packaging and labelling, you need to know your audience. Ultimately, the design decisions you make should take into account the customers you want to attract.
- Stand out from the crowd
In the busy beauty marketplace, what will set your brand apart and differentiate it from competitors? Perhaps you have strong messaging and a quirky tone of voice? Or can you use colours, icons, and fonts that distinguish your product from others?
- Tell your story
You’re not just creating a beauty or skincare formulation, you’re providing a product that provides a solution for your customers. Think about the experience you want to evoke. Also, ask yourself what made you launch your company in the first place? What makes you and your products unique? People connect with emotions and experiences, so make sure your story gets told in the right way.
- Be functional
Good design needs to be combined with functionality too. Your packaging must protect products from the elements plus enable easy transportation, storage, and display. Labels will share ingredients and other important safety information too.
Think about your brand values
Packaging is often a brand's first touchpoint with customers, so it's important to get it right. Investing in design can help you create a strong brand identity and increase customer loyalty. One of the key parts of this is deciding what your brand stands for and how to communicate that clearly and concisely to your customers.
This includes your brand’s ethics, which should be reflected in your packaging choices. Customers want to buy from brands that care about communities and the environment. Consider sustainable packaging choices, transparency in messaging, and remember to talk about what matters to you - such as the causes that your brand supports.
If you’re aiming to create a high-end beauty brand, then packaging can reflect this with high-quality materials, typography, and colour palettes that exude luxury. Innovative brands should have packaging that stands out. Whether you choose modern shapes, the very latest materials, or integrate smart features, it’s all a great way of showing what your brand stands for.
Remember that beauty is inclusive, and your design should ensure accessibility to all. Easy-to-read labels and logos, gender-neutral designs, and using diverse imagery can make a powerful statement. Ultimately, building a brand that is creative, readily recognisable, and representative of your values will help you achieve long-term success.
How we can help
Whether it’s attending industry events, following what’s trending, or bringing the very latest innovations to packaging designs, at Hera Beauty, we understand the importance of getting it right.
As a leading private label manufacturer in the UK, our expert team works closely with our partners every step of the way to understand your brand values and target audience. We know that using exciting, sustainable, and high-quality packaging designs is vital for creating the product you’ve always envisioned.
If you require support with your product development and launch journey, get in touch to see how we can help.