Beauty with purpose | The values that shape our work

Dec 17, 2025

When choosing a personal care manufacturer to partner with, a top consideration will be finding one that truly aligns with your values. After all, your beauty brand is both your passion and livelihood. You need to be able to trust the manufacturing team implicitly and know that they understand, share, and uphold your core standards.

At Hera Beauty, we recognise that partnering with the right expert is essential for bringing your vision to life and achieving commercial success for your business. Let’s take a look at the guiding principles we stand by.

  1. Best of British

Hera Beauty’s modern manufacturing facility is located in Cambridgeshire, UK. Many organisations might urge you to ‘Buy British’, but why does this really matter? Ultimately, beauty formulations created in the UK have a reputation for reliability, attention to detail, and high-quality ingredients. The location of the production facility can also impact logistics, delivery costs, and timescales. That’s why it makes sense to choose a UK manufacturer located close to your target market. In addition, it’s an eco-friendly option because it reduces the carbon emissions associated with travel.

  1. Rooted in sustainability

Talking about environmental impact, if you’re looking for a personal care manufacturer that’s taking positive sustainability action, then look no further than Hera Beauty. We’re committed to continually improving our organisation’s environmental performance, even while experiencing strong business growth. We aim to set a market-leading example of climate action for other manufacturers. As part of this, we’re independently audited and assessed by the national Investors in the Environment sustainability scheme.

  1. Ethics in everything we do

As a business, we’re guided by the following principles: leadership, inclusivity, transparency, integrity and continuous improvement. But how does this affect the products we produce? We ensure our supply chain has responsible social and environmental practices and all ingredients are sourced ethically. Hera Beauty is part of a global partnership to make palm oil sustainable, which means helping to protect the environment, communities, and wildlife. We’re also opposed to all forms of animal testing and the majority of our products are vegan.

  1. Premium by nature

At Hera Beauty, we are passionate about using high-quality ingredients derived from plants, minerals, and other naturally occurring substances. We believe that combining scientifically-proven effectiveness with premium ingredients creates the finest standards of skincare, haircare, and wellness formulations. This innovative fusion of science and nature promotes a healthier, more balanced approach to beauty.

  1. Only the good stuff

As well as focusing on using natural components, at Hera Beauty we strongly believe in avoiding potentially harmful ingredients too. As a manufacturer that specialises in natural formulations, we avoid parabens, sulphates, and harsh preservatives wherever possible. The aim is to provide gentle, sustainable, and holistic care for the skin, all while reducing exposure to irritants.

  1. Inspired to innovate

We know the beauty sector is fast-paced, so we focus on new product development to enable you to access modern technologies and stay ahead of the latest trends. As well as offering a wide range of private label formulations, we can develop products specifically to suit your individual requirements. Our in-house formulation chemists have the experience and expertise to create bespoke products for your brand.

  1. Your adaptable ally

When choosing a manufacturer, consider their capacity and whether they will be able to scale up production or provide customisation options to meet your growth projections. We pride ourselves on being a flexible partner. As a business, we’re agile and can react quickly to opportunities and market trends. Whether you want full product development, contract manufacturing, or private label support, our team will always aim to meet your requirements.

  1. Collaborating with champions

Our mission is to make launching a cosmetic brand as easy as possible. So, we work closely with every client, guiding you each step of the journey: from product development through to launch and beyond! We aim to build a successful relationship with every partner we work with and will be your biggest business advocate.

  1. Cutting-edge capabilities

We’ve already mentioned our Cambridgeshire facilities, so let’s take a closer look. Our modern GMP-certified factory building is home to our sales, technical, innovation and warehouse teams. We’ve recently doubled our storage capacity and can fill 40,000 units every day. We have dedicated equipment to manufacture every kind of skincare and haircare product. Whether it’s a bath salt, serum, moisturiser, gel, cream or solid balm deodorant - we’ve got you covered!

  1. Guided by experience

It’s not just about having cutting-edge facilities, though. Our in-house technical, quality control and regulatory team ensures all products are compliant with UK and EU regulations. We maintain high manufacturing standards at all times. Hera Beauty can help with your questions on skincare formulations, ingredients, technologies, scaling your brand, regulatory compliance and much more.

Interested in hearing how Hera Beauty can help your business to scale and succeed? Book a one-to-one consultation.